Echo Umbra

Early in my career I managed a site that was getting decent traffic but flat conversions. The content was strong, the backlinks were respectable, yet something felt off. A colleague suggested I look under the hood. That was my first real encounter with a technical seo audit, and it changed how I think about search performance. A technical seo audit is a systematic check of a website's infrastructure to find barriers that keep search engines from crawling, indexing, or ranki